Last Updated: 17.02.2025

1. Introduction

Welcome to Clara White Beauty (“we”, “our”, “us”). Your privacy is important to us, and we are committed to protecting your personal data in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains:

  • What personal data we collect
  • How we use and protect your data
  • Your rights under applicable data protection laws

By using our website and services, you consent to the practices described in this policy.

2. Information We Collect

We collect and process the following types of personal data:

2.1 Information You Provide to Us:

  • Name
  • Contact details (email, phone number, address)
  • Appointment details
  • Payment information (processed securely via Stripe and PayPal)
  • Health-related information (only when necessary for certain treatments, and with your explicit consent)

2.2 Automatically Collected Information:

  • Website usage data (via Google Analytics, Squirrly SEO, and MarketingBlocks)
  • IP address and browser type
  • Cookies and tracking data (see Section 8 for details)

2.3 Information from Third Parties:

  • Marketing and advertising data from Facebook, Google, and MarketingBlocks (if you interact with our ads or social media)

3. How We Use Your Information

We use your data for the following purposes:

  • To provide our services (e.g., process bookings, manage appointments)
  • To process payments securely (via Stripe and PayPal)
  • To communicate with you (appointment reminders, promotions, service updates)
  • To improve our website (analyzing data via Google Analytics, Squirrly SEO, and MarketingBlocks)
  • For marketing purposes (if you have opted in, via email, Facebook, or Google ads)
  • To comply with legal obligations (e.g., record-keeping for tax purposes)

We only process health-related data with your explicit consent, where necessary for specific treatments.

4. Legal Basis for Processing Data

Under UK GDPR, we process your data based on:

  • Contractual Necessity – To fulfill bookings and provide beauty services.
  • Legitimate Interests – To enhance our website, prevent fraud, and improve user experience.
  • Consent – For marketing communications and processing sensitive data.
  • Legal Compliance – To comply with financial or tax obligations.

You can withdraw consent at any time (see Section 7).

5. Sharing Your Information

We do not sell, rent, or trade your personal data. However, we may share it with:

5.1 Service Providers (Data Processors):

  • Stripe & PayPal (to process secure payments)
  • MarketingBlocks, Facebook & Google Ads (to manage marketing campaigns)
  • Google Analytics & Squirrly SEO (to analyze website traffic and improve SEO)

5.2 Legal Authorities:

We may disclose personal data if required by law, such as tax reporting or fraud prevention.

6. Data Security & Retention

6.1 How We Protect Your Data:

We take appropriate security measures to protect your data from unauthorized access, loss, or misuse. This includes:

  • Secure servers & encryption for sensitive information
  • Strict access controls for authorized personnel only
  • Regular security reviews

6.2 How Long We Keep Your Data:

We retain personal data only for as long as necessary:

  • Booking & appointment data – Retained for up to 6 years (for tax and legal purposes).
  • Marketing data – Retained until you withdraw consent.
  • Cookies & analytics data – Typically deleted within 12 months (see Section 8).

7. Your Rights Under UK GDPR

You have the right to:

  •  Access your personal data
  •  Request correction of inaccurate data
  •  Request deletion of your data (subject to legal obligations)
  •  Object to or restrict processing (e.g., marketing communications)
  •  Withdraw consent at any time
  •  Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at: hello [at] clarawhitebeauty [dot] co [dot] uk

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (via Google Analytics, Squirrly SEO, and MarketingBlocks) to enhance your experience. These help us:

  • Improve website functionality
  • Personalize marketing campaigns
  • Analyze visitor behavior

8.1 Types of Cookies We Use:

  •  Essential Cookies – Required for website functionality
  •  Analytics Cookies – Track visitor behavior (via Google Analytics & Squirrly SEO)
  •  Marketing Cookies – Used for ads (via Facebook & Google Ads)

You can manage or disable cookies via your browser settings. For more details, see our Cookie Policy.

9. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website, with the “Last Updated” date at the top.

Significant changes will be notified via email or a website notice.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

 Email: hello [at] clarawhitebeauty [dot] co [dot] uk

For complaints, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.